SEO copywriting is writing material that presents well to the reader and ranks majestically in the search engines. Here are some secrets of the best search engine copywriters:
1. They make every title rock. Articles that have great titles get linked to a lot more than articles that have titles that are boring. Getting your writing linked to is more important than any other factor of SEO copywriting.
2. SEO copywriters will make every post scannable. Your reader should be able to scan the posts and articles you write - never expect them to read the entire article. They should be able to easily find headings that explain to them what the next section is about. They should also find ordered (numbered) and unordered lists. This leads to increased links from other sites.
3. The advanced SEO copywriters target a set of keywords with every post. You’ll notice that ‘SEO copywriters’ has already appeared three times on this page - that’s because I’m trying to target that keyword with this post. 
I wouldn’t recommend adding your keyword more than 3-4 times on the page though.
4. They get the keyword into a few heading tags on the post or page. If you’re a blogger this means to make sure your keyword is in the title of your post. You can also add your keyword into headings within your post. WordPress bloggers can take advantage of this: Secret ‘Blogging Traffic Booster’ In WordPress.
5. They know that there are many variations of the target keyword that could be searched for. If a post targets ’seo copywriter’, it should probably also target ’seo copywriting’, and ’seo copywriters’.
6. They will not overdo the keyword targeting with the article or post. A bad copywriter will add the keywords in too many times which is even worse than not having them there at all.
7. They do not stick to standard keyword densities for every post and article that is written. Think about it, if you have exactly 5% keyword density for every page of your site, it’s very easy for search engines to know what you’re up to. I would recommend not checking your keyword density - ever! Get your keyword naturally into your text 3 or 4 times.
8. They never try to trick the search engines. Using shady methods like hidden text and cloaking is eventually going to get you banned. A good search engine copywriter will never, ever get a site banned because he/she won’t use shady techniques. For a more complete list of what can get you banned, visit: 10 Simple Ways To Get Banned By Google.
9. They optimize HTML titles, image filenames, alt tags, and meta tags. Having a picture of your target keyword can help to rank for the keyword if you use the keyword for the name of the picture. You should also use the keyword for the alt text of that picture. If you are using the ‘All In One SEO Pack’ for WordPress, your keyword will be added into the HTML title of your page and the meta description if you use it in your post title and in the first paragraph of your text.
10. They tag the post or article with tags the correspond to their keyword. Using Technorati-type tags can get you links from pages about that keyword. A great search engine copywriter knows this and tags each post accordingly.
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